"Come to where the music is..."
My Brief was to design the event identity and a suite of collateral for 'Marlboro Country' a weekly Americana music event at Redferns famous inclusive watering hole 'The Bearded Tit'.
Marlboro Country boasted live bands, specialty DJ's, drink, and food specials so we needed an effective way to advertise and draw in a regular crowd.
I developed a collage process that married elements of a pastel Arizona sunset, life on the range and high-end cowgirl fashion to talk to the mood of the event. This theme was then rolled out across the event poster, hootenanny poster, specials menus, and adverts in print and social media.